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Jurnal Studi Manajemen Organisasi
Published by Universitas Diponegoro
ISSN : 16938283     EISSN : 28284534     DOI : https://doi.org/10.14710/jsmo.v18i2
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Studi Manajemen Organisasi merupakan peer-reviewed academic journal yang terbit mulai 2007 yang di publikasikan Departemen Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro. Jurnal Studi Manajemen Organisasi menerbitkan artikel konseptual dan empiris di bidang manajemen. JSMO fokus mengenai teori organisasi dan perilaku, manajemen strategis, manajemen sumber daya manusia, dan perbandingan lintas-budaya efektivitas organisasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Perilaku Organisasi dan Menejemen Sumber Daya Manusia
Articles 6 Documents
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Search results for , issue "Vol 19, No 2 (2022)" : 6 Documents clear
Marketing of Sharia Halal Beach Tourism Through E-WOM Armita Wahyu Ridho; Setyo Riyanto
JURNAL STUDI MANAJEMEN ORGANISASI Vol 19, No 2 (2022)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v19i2.30784

Abstract

At this time it is estimated that 207 million people embrace Islam. Of the 207 million inhabitants of the Muslim population 13% of the world's Muslims live in Indonesia and also implies that the majority of Indonesia's population adheres to the religion of Islam. Halal tourism is a tourism activity that is devoted to facilitating the Muslim travel needs. The term halal tourism emerged in 2015 when a World Halal Tourism Summit event was held in Abu Dhabi. Community activities in sharing their experiences through social media are Electronic Word of Mouth (e-WOM) activities. E-WOM activities usually use social media such as Instagram, Facebook, Path, Twitter, etc.Keywords: Marketing, Wisata Halal, E-WOM
The Influence of The Work Environment on Employee Performance Alviara Citra Arbyan; Setyo Riyanto
JURNAL STUDI MANAJEMEN ORGANISASI Vol 19, No 2 (2022)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v19i2.30560

Abstract

The study aims to illustrate and analyze the impact of the work environment on employee performance. This research is the study of explanations. The data analysis used is a descriptive analysis and some linear regression analysis. Studies show that a descriptive analysis indicates that the respondents approved of the majority of physical and non-physical work environments that a company has improved employee performance. The results of a double regression analysis suggest that the physical environment of part-time labor has a significant impact on employee's performance and a non-physical work environment also has a significant impact on workers' performance. Test results show both the physical working environment simultaneously and the non-physical work environment has significant effects on employee performance.
Pengaruh Kegiatan Pemasaran di Media Sosial, Ulasan Elektronik dari Mulut ke Mulut, dan Penyokong Selebriti terhadap Niat Membeli dengan Kesadaran Merek sebagai Variabel Intervening (Studi Kasus pada Scarlett Whitening di Kalangan Generasi Z Kota Semarang Dewi Amartya; Suryono Budi Santosa
JURNAL STUDI MANAJEMEN ORGANISASI Vol 19, No 2 (2022)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v19i2.56398

Abstract

This study aims to analyze the effect of social media marketing activities, electronic word of mouth, celebrity endorsement, and brand awareness on purchasing intention making (a study on Scarlett Whitening in Generation Z Semarang City), as well as to find out the variables that most influence purchasing intention  so that it can be an overview in making strategies to increase purchasing intention for Scarlett Whitening. This research was conducted for residents residing in Semarang. The number of samples in this study were 114 respondents with the criteria being active Instagram users that knowing and had visited @scarlett_whitening before who are 17 – 27 years old and domiciled in Semarang City. The data collection method used in this study is through a questionnaire. This study uses Structural Equation Modeling (SEM) as an analytical tool. The results of this study indicate that social media marketing activities has a positive and significant effect on brand awareness, electronic word of mouth has a positive and significant effect on brand awareness, celebrity endorsement has a positive and significant effect on brand awarenes, brand awareness has a positive and significant effect on purchase intention. In other hand, social media marketing activities, electronic word of mouth, and celebrity endorsement have no effect on purchase intention.
Hubungan Antara Transisi Pemasaran dari Pemasaran Tradisional ke Pemasaran Digital dengan Volume Penjualan (Studi Pada Usaha Mikro Kecil dan Menengah di Kota Tangerang) Aqshal Virgiananda Salendar; Susilo Toto Raharjo
JURNAL STUDI MANAJEMEN ORGANISASI Vol 19, No 2 (2022)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v19i2.56373

Abstract

This study is intended to describe the effect of digital marketing on the increase in sales volume of MSMEs. The problems in this study include how much increase in sales volume after implementing digital marketing and the reasons why business owners do not implement digital marketing. The purpose of this study is to determine the effect of digital marketing on product sales volume, and to find out the factors that cause entrepreneurs not to implement digital marketing This research is a qualitative type of research with a phenomenological approach. Data collection is done by in-depth interview method. The resource persons in this study were the owners of Micro, Small and Medium Enterprises in Tangerang which opened 10 people. The findings in this study include three things: (1) The reason why business owners switch to digital marketing, namely the decline in business sales, (2) Does sales volume increases after implementing digital marketing, which is 80% to 200%, (3) The reason why owners the business does not or has not implemented digital marketing, which includes the incompatibility of business with the application of digital marketing; digital marketing is felt to be inefficient and complicated as well as competition with suppliersKeywords: marketing transition, digital marketing, sales volume, e-commerce
Analysis The Influence of Country of Origin and Brand Image on Purchase Intentions through Customer Uncertainty (Study Case on OPPO Smartphone) Javier Berliando; Amie Kusuma Wardhani
JURNAL STUDI MANAJEMEN ORGANISASI Vol 19, No 2 (2022)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v19i2.56401

Abstract

Changes in trade activities have occurred as a result of changing times, and technical improvements have benefited corporations or business players in extending or growing markets that are no longer restricted to a single nation but may penetrate other countries. The emergence of foreign products, such as mobile phones, widen the choices of mobile phones in the Indonesian market. The majority of mobile phone brands purchased by Indonesian consumers are from China, despite the fact that the majority of the world regards China as having product stereotypes or product images that are of poor quality, cheap, and frequently counterfeited, resulting in a discontinuity with the product image they have. This study examines and analyses the effect of country of origin and brand image on purchase intentions through customer uncertainty on OPPO smartphone. The study sample included customer over 18 years old who has purchased and used OPPO smartphone. The sample in this study was 200 respondents. The method used in this study is a structural equation model (SEM) with the help of AMOS software for hypotheses test. The results of this study show country of origin and brand image has a negative effect on customer uncertainty, country of origin and brand image has a positive effect on purchase intention, whereas customer uncertainty has a negative effect on purchase intention. This study significantly extends managerial implications for OPPO to focus heavily to solve customer uncertainty by advertising product performance and giving detailed information about the product (such as label) to lower customer uncertainty and encourage customer to have intention to purchase OPPO smartphone. secondly, to solve customer uncertainty OPPO need to eliminate China’s (OPPO country of origin) stereotype as a country with a poor product.
Pengaruh Budaya Organisasi terhadap Kinerja Guru dengan Perilaku Kerja Inovatif sebagai Variabel Intervening (Studi pada Guru SLB Negeri Semarang) Fabiana Silfi Priliantari; Edy Raharja
JURNAL STUDI MANAJEMEN ORGANISASI Vol 19, No 2 (2022)
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v19i2.56400

Abstract

The purpose of this study was to determine the influence of Organizational Culture on teacher performance with innovative work behavior as an intervening variable for Semarang State SLB teachers. The population used was Semarang State SLB teachers, with a total sample of 70 teachers. The sample collection technique in this study is the Census technique. The data collection method used was distributing questionnaires by measuring the sample questionnaire using a Likert scale of five (5). The data analysis method uses Structural Equation Modeling (SEM) which is run with the SmartPLS software version 3.2.9. The results of this study indicate that organizational culture has a positive and significant effect on teacher performance. Organizational Culture has a positive and significant effect on Innovative Work Behavior. Innovative work behavior influences teacher performance. This research also shows that Innovative Work Behavior can be an Intervening variable on the influence between Organizational Culture and Teacher Performance

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